THE POWER OF NEW IDEAS

THE POWER OF NEW IDEAS

Tephra The power of new ideas. BACKGROUNDFounded in 1974, the Greater Reston Arts Center is the largest 501(c)3 nonprofit in Reston, VA solely dedicated to enhancing community life through excellence and involvement in the visual arts. Its descriptive name has long...
WE’LL CHART A COURSE BASED ON WHAT YOU VALUE MOST

WE’LL CHART A COURSE BASED ON WHAT YOU VALUE MOST

SteeringStar We’ll chart a course based on what you value most. BACKGROUND A financial advisory in Andover, Mass., reached out to Pollywog to create a new brand that would communicate a compelling promise to prospective clients. As an Ameriprise practice, the firm...
MISSION READY: GEAR UP

MISSION READY: GEAR UP

Mission ReadyGear up. BACKGROUNDAn East Coast entrepreneur recognized an opportunity to market safety products to a younger audience through an ecommerce site with a more advanced user experience and a more appealing brand. Pollywog created both the name and the...
BRANDING FOR GOOD

BRANDING FOR GOOD

HeartSpark Branding for good. BACKGROUNDA graphic designer in Colorado sought to elevate her brand from a freelance designer to a robust agency that specializes in helping mission-driven organizations make the most of their resources. She contacted Pollywog after...
GET THE UPPER HAND ON YOUR BUCKLES

GET THE UPPER HAND ON YOUR BUCKLES

BootBoss Get the upper hand on your buckles.  BACKGROUNDAn innovation agency in Southern California approached Pollywog on behalf of a client whose invention—a ski boot buckler called the “Ski-Key BC”—needed to be renamed due to a potential trademark...