by Devon Thomas Treadwell | Sep 21, 2018
Beaningful Good coffee. Good cause. BACKGROUNDNeighborhood House is a nonprofit organization in Saint Paul, MN, that helps families with basic needs, such as education, multiple youth programs, and health and well-being—all free of charge. Neighborhood House is...
by Devon Thomas Treadwell | May 2, 2018
Castlewatch No one is more vigilant about protecting your finances. BACKGROUND A prominent Ameriprise financial advisory practice in Glendale, California sought to rebrand itself with a name suggesting steadfast protection of their clients’ interests. BRAND...
by Devon Thomas Treadwell | Aug 5, 2016
Outnumber Hunger Power in numbers to help neighbors in need. BACKGROUNDGeneral Mills is helping to address the hunger crisis with a program to secure millions of meals for needy families. It’s the corporation’s biggest charitable initiative since Box Tops for...
by Devon Thomas Treadwell | Aug 5, 2016
Constellation Brighter together. BACKGROUND MMIC, the Midwest’s largest physician-owned insurer, restructured its corporation to become a mutual holding company, inviting like-minded insurers to band together as a network. Pollywog was asked to create a name that...
by Devon Thomas Treadwell | Jul 5, 2009
OakShield We stand by the strength of our convictions. BACKGROUND A successful Ameriprise financial advisor in Syracuse, New York sought to rename his practice from a personal name to a brand name to better reflect the cohesiveness of their team approach. Known for...
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