GOOD COFFEE. GOOD CAUSE.

GOOD COFFEE. GOOD CAUSE.

Beaningful Good coffee. Good cause. BACKGROUNDNeighborhood House is a nonprofit organization in Saint Paul, MN, that helps families with basic needs, such as education, multiple youth programs, and health and well-being—all free of charge. Neighborhood House is...
NO ONE IS MORE VIGILANT ABOUT PROTECTING YOUR FINANCES

NO ONE IS MORE VIGILANT ABOUT PROTECTING YOUR FINANCES

Castlewatch No one is more vigilant about protecting your finances. BACKGROUND A prominent Ameriprise financial advisory practice in Glendale, California sought to rebrand itself with a name suggesting steadfast protection of their clients’ interests. BRAND...
GENERAL MILLS CHARITABLE PROGRAM

GENERAL MILLS CHARITABLE PROGRAM

Outnumber Hunger Power in numbers to help neighbors in need. BACKGROUNDGeneral Mills is helping to address the hunger crisis with a program to secure millions of meals for needy families. It’s the corporation’s biggest charitable initiative since Box Tops for...
INSURANCE COMPANIES CONNECTED TO FORM A GREATER WHOLE

INSURANCE COMPANIES CONNECTED TO FORM A GREATER WHOLE

Constellation Brighter together. BACKGROUND MMIC, the Midwest’s largest physician-owned insurer, restructured its corporation to become a mutual holding company, inviting like-minded insurers to band together as a network. Pollywog was asked to create a name that...
THE STRENGTH OF OUR CONVICTIONS

THE STRENGTH OF OUR CONVICTIONS

OakShield We stand by the strength of our convictions. BACKGROUND A successful Ameriprise financial advisor in Syracuse, New York sought to rename his practice from a personal name to a brand name to better reflect the cohesiveness of their team approach. Known for...