by Devon | Jan 4, 2019 | Naming, Rebranding, Retrospectives
Ad Age released its list of “11 Worst Name Changes of 2018,” many of which were attempts to correct an original name that was poorly conceived. Other companies jumped on the “shorter is better” bandwagon, proving once again that character count...
by Devon Thomas Treadwell | Dec 16, 2009 | Branding, Naming, Retrospectives
BEST 1. Ghost Who would give a new product a name that reminds people of haunting, horror and death? Rolls-Royce bravely did when it introduced the 2009 Ghost. Though the name is likely a nod to the British automaker’s 1906 “Silver Ghost,” it still carries a...
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