Select Page

Kodak’s Branding Blunder

by | Feb 7, 2007 | Naming, Positioning

Oh, this one hurts. Just when I thought Kodak was set to rise from the ashes with its new disruptive printing technology, I find out what they named the product line. EasyShare All-In-One printers. Yes, EasyShare. What’s that? Sounds familiar to you? Yes, me too, and...