by Devon Thomas Treadwell | Mar 30, 2008 | Naming
The UK’s Daily Mail reports “More parents using txt language to make their child’s name gr8.” Abbreviated versions of traditional Christian names are appearing on birth certificates along with “original” ways of spelling which even...
by Devon Thomas Treadwell | Mar 15, 2008 | Branding, Naming
The Ford Fiesta is making a return to the American market. Company officials announced that a new version of the Fiesta, which has been selling well in Europe, Asia and Latin America for the past 30 years, will be launched globally within the next two years. And in a...
by Devon Thomas Treadwell | Mar 2, 2008 | Branding, Positioning
We have long admired Jawbone headsets from Aliph, not only for their sleek design, but also for their spot-on brand name. Now Aliph is showing some additional positioning prowess with the introduction of the personality-driven Jawbone Limited Edition “Jawbone...
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