by Devon Thomas Treadwell | Mar 22, 2009 | Brand Identity, Branding, Naming
The Brand New blog (well worth adding to your blogreader, BTW) offers a critique on the rebranding of Canadian retailer, Hudson’s Bay Company. I don’t know this brand’s history, but its previous identity appears to have been an attempt to...
by Devon Thomas Treadwell | Mar 17, 2009 | Branding, Naming
The New York Times today reports that the Sci Fi Channel has changed its name–or more accurately, its spelling. The successful cable network will now be known as Syfy, pronounced exactly the same as its previous incarnation. Why the shapeshift? True, there are...
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