Naming a business is hard.

We’ll make it easy for you.

You need a great name for your new business or product. Maybe you’ve tried naming a business on your own and didn’t have any luck. We understand how hard it is to find an available name that connects with what your company is all about. But that’s what we’re best at.

Pollywog works with brands in their formative stages. As one of the top naming agencies in the country, we’ve created names for organizations of all sizes — from startups to the Fortune 200 — and have served clients locally, nationally and abroad. We can help you too.  

Top-Ranked and Highly Trusted

Pollywog has been recognized as a top branding company by Clutch, the B2B research and reviews agency, and by We’re accredited by the Better Business Bureau and have earned an A+ rating.

Pollywog, Top Naming Agency


Pollywog, Inc. BBB Business Review

Award-Winning Naming Agency

Every award we’ve received reflects the partnership we have with clients who bring trust and receptivity to the naming process. We share this industry recognition with them.

2023 Gold Award for Youable — Hermes Creative Awards

2023 Gold Award for Youable — MUSE Creative Awards

2022 Silver Award for Tephra — MUSE Creative Awards

2022 Gold Award for Oxbox — Marcom Awards

Award-winning Naming Agney




Some of the organizations we’ve worked with

Mozilla and General Mills - Clients of Pollywog, a Naming Agency
3M and Konica Minolta - Clients of Pollywog, a Naming Agency
Ameriprise and Medtronic - Clients of Pollywog, a Naming Agency
Thermo King and Trimble - Clients of Pollywog, a Naming Agency
Trane and Renewal by Andersen - Clients of Pollywog, a Naming Agency
City of Saint Paul and Animal Humane Society - Clients of Pollywog, a Naming Agency

Experienced, thorough and agile

  1. More than 25 years branding experience
  2. Rigorous trademark scrutiny
  3. Industry-neutral methodology
  1. Efficient process for faster turnaround
  2. You work directly with agency principals

What our clients are saying

I love it.

“No regrets. I love it. I’m very thankful that I went through the process. I love walking into my office and seeing Regimen Wealth on the wall. I see my employees walking around with Camelbak bottles stamped with Regimen Wealth, and it makes me feel great.”



The perfect fit.

“Pollywog did a great job pulling all of the pieces together and providing exceptional naming options during that period. It is clear they are experts in this area. Their communication and project management service are also outstanding. We were impressed with their commitment to making sure our new name was the perfect fit.”



A lot of fun.

“It was phenomenal watching Devon and John work together as a team to set the strategy for my new business name, making everything look easy. They’re professional, knowledgeable, and kind. Our calls were efficient, but also a lot of fun. Our workflow seemed effortless. I had full confidence in Pollywog.”



A few of the names we’ve created:


Get naming secrets from Pollywog

If you’ve searched for info on how to name a business, you know the basics. Now learn how to create a name that works on a deeper, more effective level with inside information from one of the country’s top naming agencies.

It’s easy to get started

  1. Let us know what you need
    Contact us and let’s discuss your project.
  2. We send you a free proposal
    It’ll be streamlined to fit your exact needs.
  3. We get going on your project
    Say “Go,” and we’ll start immediately.

Ready to get started?