BACKGROUND

Years ago, Pollywog helped an emotional health services organization rebrand from “Storefront” to the more compelling and intuitive name, “Headway.” When circumstances demanded that the organization change its name again, its leadership reached out to Pollywog, and we were honored once more to help their team develop a unique name supporting their primary mission of helping people get past life’s rough spots.

BRAND STORY

Everyone feels bogged down at some point in their life. Sometimes it’s an issue with mental health. Sometimes a painful breakup. Or challenges with school, addiction or difficult family dynamics. Whatever is keeping you from living your best life, we can help. Our clinicians are trained in a variety of therapies and will work with you to create a treatment plan that fits you. You are able to rise above whatever is keeping you down. We’ll show you how to do it.

NAME

“Youable” is a neologism created by replacing the first syllable of “doable” with “you.” Because it’s a new word, it evokes the known word, “doable” when heard the first time. It has the added benefit of conveying a positive meaning even when parsed as two halves, i.e. “you able.” Youable suggests empowerment and leads naturally into the organization’s story of custom, individual-centric, whole-person care.