by Devon | Dec 5, 2017 | Branding, Naming, Rebranding, Small Business
Do you ever get the niggling feeling that you need to rename your business? Think back to when you were starting up. You were probably focused on developing your products and services, researching the market, looking for office space, and the thousands of other...
by Devon | May 8, 2017 | Branding, Humor
No parent is perfect, but sometimes you can do better. Other times you can’t, and that’s why there’s Kraft Mac and Cheese. Honesty is powerful. Instead of delivering yet another tired promise of convenience and time-savings, some brand manager at...
by Devon Thomas Treadwell | May 20, 2015 | Branding, Humor, Naming
Peruse the many brands of hot sauce available in the U.S. and you’ll find a collection of raucous names alluding to the potency of the sauce inside the bottle. Many names gleefully defy the safe and staid conventions of packaged goods, referring not to taste or...
by Devon Thomas Treadwell | Apr 13, 2015 | Branding, Naming, Small Business
Tech Naming Grows Up Are technology entrepreneurs wising up about startup naming? After the silliness of Web 2.0 naming (which brought us “Doostang,” “Thoop,” “Tagtooga,” “Xobni,” “Joomla,” “Meemo,” “Sporge” and countless other brands, most of...
by Devon Thomas Treadwell | Dec 10, 2014 | Branding, Branding Debacles, Naming
Racist brands have littered our marketplace for decades. Some, like Aunt Jemima and Uncle Ben’s, have made modest attempts to appear less offensive, while others (I’m looking at you, Washington Redskins) staunchly defend their brands against mounting...
by Devon Thomas Treadwell | Feb 17, 2014 | Branding
A helpful infographic with some statistical gems. Find the full-sized image here.
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