by Devon Thomas Treadwell | May 26, 2009 | Branding, Naming
Rumor has it that Microsoft’s new search engine–previously known as Live Search, then temporarily renamed to Kumo–will now be launched as “Bing.” Admittedly, we have been tough on Microsoft for its lackluster naming. But when a company...
by Devon Thomas Treadwell | May 5, 2009 | Branding, Branding Debacles, Naming
Communication is a two-way street. What’s sent isn’t always what’s received. So when you find out that what you’re sending is being horribly misinterpreted–to the point of angering people and potentially damaging your...
Recent Comments