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It’s All Good

by | Dec 17, 2008 | Branding, Naming

Brand Strategy Insider features an interview with Dr. Carol Moog, a psychologist and consultant to the advertising industry on the psychology of messaging. Her findings support Pollywog’s perspective that brand names should have instant meaning and connect with...

Best and Worst Brand Names of 2008

by | Dec 4, 2008 | Branding, Naming

BEST 1. Air Apple has provided a terrific lesson in how to own an idea with a brand name by building the world’s thinnest, lightest laptop and naming it the “Macbook Air.” While other manufacturers may eventually engineer products with an even more...