by Devon | Feb 9, 2017 | Domain Names
If you’re among the 44% of the American public who get their news from Facebook, you’ve seen fake news. Often hyper-partisan, the headlines are deliberately crafted to enrage: “Obama Signs Executive Order Banning Pledge of Allegiance in Schools...
by Devon Thomas Treadwell | Jun 23, 2008 | Branding, Domain Names, Naming
Some good news out of Paris last week. Internet regulators convened to discuss opening up top-level domains to companies, organizations and governments who can afford to buy them. For a price tag ranging from about $40,000 to $400,000, you can buy your very own...
by Devon Thomas Treadwell | Jan 22, 2008 | Domain Names, Naming
Fortunately, the confusion over forgettable, unspellable domain names has helped usher in a new behavior that will, Google willing, cause a trend back to comprehensible brand names. In short, we’re seeing less direct input of URLs into the address window of a...
by Devon Thomas Treadwell | Dec 14, 2007 | Domain Names, Naming
The dotcom bubble burst in the late 90’s, of course, and many of these generically named companies went down with it. (Interestingly, many of these generic names are now owned by branded companies. Pets.com, for example, was purchased by PetSmart.)In the year...
by Devon Thomas Treadwell | Dec 14, 2007 | Domain Names, Naming
Crusher is a scrappy new online invitation service now competing with the likes of Evite. Launched in 2007, Crusher came late to the tech party and found that, like hundreds of other startups in their shoes, they could not secure the prima facie domain name that...
by Devon Thomas Treadwell | Dec 12, 2007 | Domain Names, Naming
Meemo. Qoosa. Xobni. Thoof. Lala. Wufoo. Kijiji. Zoogmo.Wixi. Wakoopa. Qosimo. Hulu. Such is the sorry state of company naming these days. Tech company after tech company is slipping into a bulging diaper of infantilism by taking a snippet of baby talk as its brand...
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