by Devon Thomas Treadwell | Oct 1, 2009 | Branding, Branding Debacles, Line Extensions, Naming
Turns out the product will remain in Kraft’s Vegemite line, but will be renamed. That’s reasonable. However, Kraft says that it has culled a short list from names submitted during the contest and will–wait for it–conduct a survey and choose...
by Devon Thomas Treadwell | Sep 30, 2009 | Branding, Branding Debacles, Line Extensions, Naming
Kraft announced today that it is discontinuing its new iSnack 2.0 product. A line extension to Kraft’s venerable Vegemite spread–which has enjoyed decades-long popularity in Australia–iSnack 2.0 had a sad, short life characterized by a one-day...
by Devon Thomas Treadwell | Apr 9, 2009 | Branding, Line Extensions, Naming
Colourlovers.com provides a handy list of all 120 current Crayola crayon colors (along with their hex and RGB values). And while we’re in the crayon box, check out this full list of crayon colors and the years they were added or deleted. I can remember the...
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