by Devon Thomas Treadwell | Nov 23, 2009 | Brand Identity, Branding, Positioning, Rebranding
The branding world is abuzz today with reactions to AOL’s advanced look at a rebranding campaign, the cornerstone of which is a revamped logo. AOL said in a press release: AOL today previewed its new brand identity for its future as an independent company...
by Devon Thomas Treadwell | Nov 17, 2009 | Brand Identity
If you’re a fan of the AMC series “Madmen,” as I am–and especially if you enjoy wallowing in the retro branding, advertising and design details, as I do–you’ll want to check out Madmen Props, an analysis of the show’s...
by Devon Thomas Treadwell | Nov 5, 2009 | Naming, Pollywog News
Pollywog recently worked with American Resource & Energy to position and name its flagship product for the small wind industry: Ground Control™ self-raising towers. Ground Control towers are the only nonhydraulic wind tower that can be raised and lowered by just...
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