by Devon Thomas Treadwell | May 20, 2015 | Branding, Humor, Naming
Peruse the many brands of hot sauce available in the U.S. and you’ll find a collection of raucous names alluding to the potency of the sauce inside the bottle. Many names gleefully defy the safe and staid conventions of packaged goods, referring not to taste or...
by Devon Thomas Treadwell | Apr 13, 2015 | Branding, Naming, Small Business
Tech Naming Grows Up Are technology entrepreneurs wising up about startup naming? After the silliness of Web 2.0 naming (which brought us “Doostang,” “Thoop,” “Tagtooga,” “Xobni,” “Joomla,” “Meemo,” “Sporge” and countless other brands, most of...
by Devon Thomas Treadwell | Dec 16, 2014 | Naming, Pollywog News, Positioning, Rebranding, Small Business
Financial services firms are typically named after their founders. When they first hang their shingle, most advisors are the sole proprietor of their business. And because it’s a relationship-driven industry, they want their clients to pass their name to others....
by Devon Thomas Treadwell | Dec 16, 2014 | Naming, Pollywog News, Rebranding, Small Business, Taglines
Small business owners have to wear a lot of hats. Not only are they their company’s chief executive officer, in many cases they are also the finance director, human resources specialist, marketing coordinator and IT administrator. So when small business...
by Devon Thomas Treadwell | Dec 10, 2014 | Branding, Branding Debacles, Naming
Racist brands have littered our marketplace for decades. Some, like Aunt Jemima and Uncle Ben’s, have made modest attempts to appear less offensive, while others (I’m looking at you, Washington Redskins) staunchly defend their brands against mounting...
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