Naming Advice from a Startup Expert

Naming Advice from a Startup Expert

Pollywog Interview With Andrew Amann Andrew Amann is CEO of NineTwoThree Venture Studio, a two-time Inc. 5000 Fastest Growing Company. Andrew and his team have created over 50 products and 14 startups and are the leading mobile dev agency in Boston.   What pains...
The Role of Warmth in a Brand Name

The Role of Warmth in a Brand Name

A recent study published in the Journal of Marketing suggests that feminine-sounding brand names appeal more to customers than their male counterparts. Aside from actually using a woman’s name (i.e., Victoria’s Secret, Liz Claiborne, Vera Wang, etc.), what...