by Devon Thomas Treadwell | Oct 29, 2008 | Branding, Naming, Positioning
The more I hear about Windows 7, the curiouser it gets. In this interview, Microsoft CEO Steve Ballmer is unable to articulate a “major feature” that would entice people to buy it. He alludes to better performance, “cleanup” of the user...
by Devon Thomas Treadwell | Oct 15, 2008 | Branding, Naming
The tech blogs may be praising Microsoft’s name for its new operating system, but here in branding land we’re underwhelmed. “Windows 7” is a retreat into safe, bland territory a la “Windows 2” and “Windows 3.1.” And...
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