by Devon | Sep 30, 2013 | Naming
Nothing scares marketing people more than negative connotations in a brand name under consideration. They imagine the worst: Customers recoiling from the brand. The brand launch fizzling. Ridicule from coworkers. Reprisals from management. But in reality, rarely do...
by Devon Thomas Treadwell | Sep 18, 2013 | Brand Identity, Branding, Naming, Pollywog News, Taglines
The concept of medical malpractice was first articulated in 1768 by Sir William Blackstone, who used the term “mala praxis” to describe the improper, unskilled or negligent treatment of a patient that leads to injury or death. By the middle of the...
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