by Devon | Jan 25, 2018 | Naming
(SPOILER ALERT) Almost 50 years ago, Rival Manufacturing acquired a new product design: an electric crock, which they unimaginatively named the Crock-Pot. As descriptive names tend to do, “Crock-Pot” became the go-to word for all similar products, even...
by Devon | Jan 24, 2018 | Branding Debacles, Naming, Testing
After the firestorm last year following the release of beauty products with offensive brand names, you might think cosmetics makers would reel it in a tad. Instead, Wycon Cosmetics doubled-down by releasing nail polish with a name so repugnant, it has to be masked out...
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