by Devon Thomas Treadwell | Dec 16, 2014 | Naming, Pollywog News, Rebranding, Small Business, Taglines
Small business owners have to wear a lot of hats. Not only are they their company’s chief executive officer, in many cases they are also the finance director, human resources specialist, marketing coordinator and IT administrator. So when small business...
by Devon Thomas Treadwell | Dec 26, 2013 | Naming, Taglines
SeaWorld is in a world of hurt. The marine attraction is weathering a storm brought on by “Blackfish,” a documentary exposing its practice of capturing killer whales in the wild, separating them from their families and holding them in...
by Devon Thomas Treadwell | Sep 18, 2013 | Brand Identity, Branding, Naming, Pollywog News, Taglines
The concept of medical malpractice was first articulated in 1768 by Sir William Blackstone, who used the term “mala praxis” to describe the improper, unskilled or negligent treatment of a patient that leads to injury or death. By the middle of the...
by Devon Thomas Treadwell | Jun 3, 2013 | Brand Identity, Naming, Pollywog News, Rebranding, Taglines
Medical malpractice insurance isn’t just about paying a claim–it’s about making sure claims don’t happen in the first place. Our client, MMIC provides a range of innovative services and resources to help hospitals, clinics, long-term care...
by Devon Thomas Treadwell | May 28, 2013 | Brand Identity, Branding, Naming, Positioning, Taglines
Think back to the last time you bought tires. If you’re like me, you went to a discount tire store and sat in the waiting room while they were installed. Hard chair. Bad lighting. Dirty floor. Burned coffee. Irritating channel on the TV. Interior decorating by...
by Devon Thomas Treadwell | Mar 30, 2011 | Naming, Pollywog News, Taglines
How do you increase high school graduation rates by more than 90%? Get kids to keep learning, even when they’re not in school. And how do you do that? By offering them such a wide range of learning opportunities, they can fill their out-of-school time with...
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