by Devon | Feb 12, 2019 | Naming, Trademarks
When you’re thinking about naming your company, what’s on your Must-Have list? Common English word. Memorable. Connected to your brand promise, differentiator or offering. Easy to pronounce and spell. Short. Available for trademark. Seems reasonable—until...
by Devon | Aug 28, 2017 | Branding Debacles, Naming, Trademarks
Oh, the pains of legitimacy! Marijuana producers’ decades-long flaunting of the law has come back to haunt them now that their product is legal in some states. The industry’s under-the-table branding has historically borrowed liberally from pop culture,...
by Devon Thomas Treadwell | Jun 18, 2014 | Naming, Trademarks
In Landmark Decision, US Patent Office Cancels Trademark for Redskins Football Team “We decide, based on the evidence properly before us, that these registrations must be cancelled because they were disparaging to Native Americans at the respective times they were...
by Devon Thomas Treadwell | Mar 28, 2013 | Branding, Intellectual Property Law, Naming, Small Business, Trademarks
A trademark can be a company’s most valuable asset. But too often, brand development and trademarking are not at the top of the entrepreneur’s to-do list when he or she is ramping up. It’s time-consuming, and often entrepreneurs don’t...
by Devon Thomas Treadwell | Jun 3, 2011 | Intellectual Property Law, Naming, Nonprofit, Trademarks
The Star Tribune reports on a feud between the Susan G. Komen “Race for the Cure” and small nonprofit also dedicated to fighting breast cancer. In a formal opposition to a trademark registration, Komen claimed that the Minnesota-based group’s...
by Devon Thomas Treadwell | Feb 18, 2009 | Intellectual Property Law, Trademarks
Was it an off-hand remark in a phone call? A mumbled “might be a good idea” in a meeting? A smiley face emoticon in an email? Just how does one mistakenly presume that Jimi Hendrix’s estate gave their blessing for his name and likeness to be used on...
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