by Devon Thomas Treadwell | Sep 30, 2009 | Branding, Branding Debacles, Line Extensions, Naming
Kraft announced today that it is discontinuing its new iSnack 2.0 product. A line extension to Kraft’s venerable Vegemite spread–which has enjoyed decades-long popularity in Australia–iSnack 2.0 had a sad, short life characterized by a one-day...
by Devon | Sep 10, 2009 | Naming
I heard some discussion on a radio show yesterday about the heroes who fight wildfires. Very interesting stuff, and what these “wildland firefighters” do is truly amazing. But I was pleasantly surprised to hear some of the fantastic names that are used for...
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