by Devon Thomas Treadwell | Feb 3, 2022 | Naming, Rebranding
After a 20-month process, the DC-based NFL team has a new name: Washington Commanders. Although the team’s previous name, Washington Redskins, had suffered decades-long charges of racism, it was the USPTO’s canceling of its trademark registration that...
by Devon Thomas Treadwell | Jan 4, 2019 | Naming, Rebranding, Retrospectives
Ad Age released its list of “11 Worst Name Changes of 2018,” many of which were attempts to correct an original name that was poorly conceived. Other companies jumped on the “shorter is better” bandwagon, proving once again that character count...
by Devon Thomas Treadwell | May 15, 2018 | Naming, Rebranding, Small Business
Thinking up business name ideas takes time and effort, especially when you need to find a name that’s available to trademark and has meaning related to your brand story. But we’ve discovered some brainstorming tools that make it easier. Here are five of...
by Devon Thomas Treadwell | Mar 14, 2018 | Naming, Rebranding, Small Business
So, you’ve determined that you need to rebrand. (Maybe you saw your situation in 10 Signs That You May Need to Rename Your Business.) Whether it’s something you’ve thought about for a while or a response to a new change in circumstances, rebranding...
by Devon Thomas Treadwell | Mar 6, 2018 | Naming, Rebranding
In 2013, entrepreneur Jamie Siminoff pitched his idea for a smart doorbell to Shark Tank as the “DoorBot.” The one shark who showed any interest made a low-ball offer that Siminoff rejected. Today, Amazon announced that it had purchased the company —...
by Devon Thomas Treadwell | Dec 5, 2017 | Branding, Naming, Rebranding, Small Business
Do you ever get the niggling feeling that you need to rename your business? Think back to when you were starting up. You were probably focused on developing your products and services, researching the market, looking for office space, and the thousands of other...
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