by Devon Thomas Treadwell | Jun 8, 2009 | Branding, Positioning, Uncategorized
GM has announced that it is selling its Saturn division to racing icon Roger Penske. The $1.3 billion Penske Automotive Group has a number of auto-related businesses, including exclusive distribution of the Smart Car in the U.S. and a collection of dealerships...
by Devon Thomas Treadwell | Jun 1, 2009 | Branding, Naming
Looks like I was giving Microsoft too much credit when I wondered if “Bing” was a shortened form of “bada-bing” and might refer to the ease of finding what you want with its new search engine. Cnet reports that in addition to branding the...
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