Select Page
The Role of Warmth in a Brand Name

The Role of Warmth in a Brand Name

by | May 24, 2021 | Naming

A recent study published in the Journal of Marketing suggests that feminine-sounding brand names appeal more to customers than their male counterparts. Aside from actually using a woman’s name (i.e., Victoria’s Secret, Liz Claiborne, Vera Wang, etc.), what...