by Pollywog Guest | Oct 14, 2021 | Naming, Nonprofit
Many nonprofits have world-shaking visions, but when it comes to their name they tend to leave a lot of inspiration on the table. The name of your organization is the foundation of your brand, but it can do so much more for your mission. A great name can tug on...
by Devon Thomas Treadwell | Dec 11, 2012 | Branding, Naming, Nonprofit, Pollywog News
An estimated 3-4 million animals die in America’s shelters every year—the tragic result of pet overpopulation. Our client, Animal Humane Society, launched a bold initiative this year to help change the world for homeless pets by asking people to live by a code...
by Devon Thomas Treadwell | Apr 1, 2012 | Branding, Naming, Nonprofit, Pollywog News
Ever since I adopted my first dog a few years ago, I’ve been an avid supporter and volunteer for the local Golden Retriever rescue organization, Retrieve a Golden of Minnesota (RAGOM). And whenever RAGOM needs help with branding, I gladly raise my hand. A few...
by Devon Thomas Treadwell | Mar 2, 2012 | Branding, Naming, Nonprofit, Rebranding
Small businesses and nonprofits need all the free PR they can get. Fortunately, any size business can have a powerful brand name, and powerful brand names attract the media. That’s because reporters are only human. Their brains work like everyone else’s,...
by Devon Thomas Treadwell | Feb 29, 2012 | Brand Identity, Branding, Naming, Nonprofit, Pollywog News, Rebranding
More than a year ago, Pollywog was approached by a Minnesota nonprofit organization with the generic and unwieldy name, Resources for Child Caring (RCC). Over its forty year history, RCC had grown from an agency that trained child care providers into Minnesota’s...
by Devon Thomas Treadwell | Dec 27, 2011 | Branding, Naming, Nonprofit
There was a time when publicly attacking the The Humane Society of the United States (HSUS) would have been like attacking Mother Teresa. How could anybody be against helping animals? But social movements are like physics. For every action, there is an equal and...
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