by Devon Thomas Treadwell | Jan 14, 2011 | Branding, Naming, Pollywog News
Pollywog founders John Stucker and Devon Thomas Treadwell appeared this week on Business Radio AM1570’s Peter McClellan Show. Among the topics covered: What makes a brand name powerful? And why does today’s competitive market require a new approach to...
by Devon Thomas Treadwell | Jan 6, 2011 | Brand Identity, Branding
Seattle-based Starbucks unveiled a new logo yesterday to divided reviews in the branding community. The new logo eliminates the name completely, relying only on the iconic mermaid image to identify the brand. Some branding experts consider this move a savvy adaptation...
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