Brighter together.
MMIC, the Midwest’s largest physician-owned insurer, restructured its corporation to become a mutual holding company, inviting like-minded insurers to band together as a network. Pollywog was asked to create a name that would communicate the benefits of joining the affiliation.
BRAND STORY
The network creates a unique whole from many individual parts and reflects the common vision shared by its member companies.Together, each company has the scale, efficiencies, capital and support to better compete against large stock companies. They are better and brighter together.
NAME
A constellation is a recognizable group of stars in the night sky. Many of the most familiar constellations, such as the Big Dipper, include stars used for centuries for navigation–a subtle connection to how Constellation can provide direction to medical liability insurers in a time of turbulent market conditions.
HOW THE CLIENT CONTINUED THE STORY
MMIC Group, Inc.
They have a personal approach. They were very understated, low-key, and low-pressure in terms of selling and were easy to negotiate with. They were the easiest people to work with. We had a lot of fun. They were very professional as well. I also liked that I always talked to a principal; I didn’t talk to an account rep or project manager. I love working with small agencies because you go right to the source. That smallness makes them nimble and you develop a relationship.