Beaningful
Good coffee. Good cause.
BACKGROUND
Neighborhood House is a nonprofit organization in Saint Paul, MN, that helps families with basic needs, such as education, multiple youth programs, and health and well-being—all free of charge. Neighborhood House is opening a coffee shop in the downtown business district which will not only provide a revenue stream to fund its programs, but will also offer employment opportunities for people just starting their career.
BRAND STORY
You’re the kind of person who wants to have a positive impact on the world. Here’s a way to do that effortlessly every day. With every purchase at our shop, you support Neighborhood House, a nonprofit organization providing basic services and lifelong learning to people in need. You’re making a meaningful difference with every cup.
NAME
Alluding to the promise of feeling good by doing good, “Beaningful” is a portmanteau blending “bean” with “meaningful”. The juxtaposition of a tiny bean with the great big concept of meaningfulness makes the name surprising, whimsical and friendly.
CLIENT:
Neighborhood House
Pollywog comes to the table with massive amounts of agency and branding experience. They’ve worked on very large projects, yet they treated our little project as if we were as important. That is an excellent skill.