MAKING LIFE MORE DOABLE

MAKING LIFE MORE DOABLE

YouableHelping you make life more doable. BACKGROUND Years ago, Pollywog helped an emotional health services organization rebrand from “Storefront” to the more compelling and intuitive name, “Headway.” When circumstances demanded that the...
OXBOX: POWER FOR THE LONG HAUL

OXBOX: POWER FOR THE LONG HAUL

OxboxPower for the long haul. BACKGROUND Pollywog was approached by a company that had invented an innovative energy storage system powerful enough to keep a household running during an extended outage. Weighing more than 2,000 pounds, their product was packed with...
CREATING A CULT OF DESIGN IN FIELD HOCKEY

CREATING A CULT OF DESIGN IN FIELD HOCKEY

Ritual Design is our religion. BACKGROUND A maker of high-end field hockey equipment in Australia asked Pollywog to name his new company — which would be, in his words, “fanatically focused on design.” BRAND STORY Athletes can be a superstitious lot. They do certain...
ONBOARD COMPUTER WITH IN-CAB DISPLAY

ONBOARD COMPUTER WITH IN-CAB DISPLAY

Trimble Duo Two-in-one productivity for fleet management. BACKGROUND Trimble is a global leader in solutions for fleet management and logistics. It recently developed a new product for drivers that integrates vehicle information from an onboard computer with an...
FOR HOT AND COLD DRINKS ALIKE

FOR HOT AND COLD DRINKS ALIKE

Ditto For hot and cold drinks alike. BACKGROUND This Is Folly, a Minneapolis design agency, asked Pollywog to partner with them to develop a brand for an entrepreneur who had invented a new kind of plastic cup. The cup’s double-wall design insulates the...