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Crusher’s no-nonsense solution

by | Dec 14, 2007 | Domain Names, Naming

Crusher is a scrappy new online invitation service now competing with the likes of Evite. Launched in 2007, Crusher came late to the tech party and found that, like hundreds of other startups in their shoes, they could not secure the prima facie domain name that...

Kodak’s Branding Blunder

by | Feb 7, 2007 | Naming, Positioning

Oh, this one hurts. Just when I thought Kodak was set to rise from the ashes with its new disruptive printing technology, I find out what they named the product line. EasyShare All-In-One printers. Yes, EasyShare. What’s that? Sounds familiar to you? Yes, me too, and...