by Devon Thomas Treadwell | Feb 5, 2008 | Naming
Today’s Guardian features a story that serves as a Rosetta stone unlocking the secrets of Ikea’s cryptic naming system. Sofas, coffee tables, bookshelves, media storage and doorknobs are named after places in Sweden (Klippan, Malmö); beds, wardrobes and...
by Devon Thomas Treadwell | Jan 22, 2008 | Domain Names, Naming
Fortunately, the confusion over forgettable, unspellable domain names has helped usher in a new behavior that will, Google willing, cause a trend back to comprehensible brand names. In short, we’re seeing less direct input of URLs into the address window of a...
by Devon Thomas Treadwell | Dec 27, 2007 | Naming
BEST BRAND NAMES OF 2007 1.Wii – With a name that sounds small and childish and makes an easy target for potty humor, the Nintendo “Wii” created a media firestorm when it was introduced. There were dire predictions of failure, and the brand name was nearly...
by Devon Thomas Treadwell | Dec 27, 2007 | Naming
This week, the New York Times featured a story on the befuddlement among furniture executives (*) over what to name their furniture collections. Furniture styles no longer have clear-cut delineations–eclectic tastes and mix-and-match designs have blurred the...
by Devon Thomas Treadwell | Dec 14, 2007 | Domain Names, Naming
The dotcom bubble burst in the late 90’s, of course, and many of these generically named companies went down with it. (Interestingly, many of these generic names are now owned by branded companies. Pets.com, for example, was purchased by PetSmart.)In the year...
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