by Devon Thomas Treadwell | Nov 12, 2008 | Branding, Naming
If you like inside baseball stories about branding (and what brand geek doesn’t?), check out CIO’s slideshow: How 10 Famous Technology Products Got Their Names Brands include iPod, Blackberry, Firefox, Twitter and the Macintosh “big cat” naming...
by Devon Thomas Treadwell | Oct 29, 2008 | Branding, Naming, Positioning
The more I hear about Windows 7, the curiouser it gets. In this interview, Microsoft CEO Steve Ballmer is unable to articulate a “major feature” that would entice people to buy it. He alludes to better performance, “cleanup” of the user...
by Devon Thomas Treadwell | Oct 15, 2008 | Branding, Naming
The tech blogs may be praising Microsoft’s name for its new operating system, but here in branding land we’re underwhelmed. “Windows 7” is a retreat into safe, bland territory a la “Windows 2” and “Windows 3.1.” And...
by Devon Thomas Treadwell | Aug 2, 2008 | Naming
1. The Electric Fetus – This Minneapolis record store has been around for almost 40 years, which makes the boldness of the name all the more impressive. As is common for provocative brand names, the Electric Fetus name has been roundly criticized. National...
by Devon Thomas Treadwell | May 22, 2008 | Branding, Naming, Positioning
The reliably clear-thinking Laura Ries goes off on a tear in her blog today over the positioning and naming blunders of the company that makes her favorite athletic shoe. MBT shoes are a classic example of a marketing myopia. It’s a condition found in clients...
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