by Devon Thomas Treadwell | Nov 23, 2009 | Brand Identity, Branding, Positioning, Rebranding
The branding world is abuzz today with reactions to AOL’s advanced look at a rebranding campaign, the cornerstone of which is a revamped logo. AOL said in a press release: AOL today previewed its new brand identity for its future as an independent company...
by Devon Thomas Treadwell | Nov 5, 2009 | Naming, Pollywog News
Pollywog recently worked with American Resource & Energy to position and name its flagship product for the small wind industry: Ground Control™ self-raising towers. Ground Control towers are the only nonhydraulic wind tower that can be raised and lowered by just...
by Devon Thomas Treadwell | Jun 1, 2009 | Branding, Naming
Looks like I was giving Microsoft too much credit when I wondered if “Bing” was a shortened form of “bada-bing” and might refer to the ease of finding what you want with its new search engine. Cnet reports that in addition to branding the...
by Devon Thomas Treadwell | May 26, 2009 | Branding, Naming
Rumor has it that Microsoft’s new search engine–previously known as Live Search, then temporarily renamed to Kumo–will now be launched as “Bing.” Admittedly, we have been tough on Microsoft for its lackluster naming. But when a company...
by Devon Thomas Treadwell | Apr 9, 2009 | Branding, Line Extensions, Naming
Colourlovers.com provides a handy list of all 120 current Crayola crayon colors (along with their hex and RGB values). And while we’re in the crayon box, check out this full list of crayon colors and the years they were added or deleted. I can remember the...
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