by Devon Thomas Treadwell | Dec 17, 2008 | Branding, Naming
Brand Strategy Insider features an interview with Dr. Carol Moog, a psychologist and consultant to the advertising industry on the psychology of messaging. Her findings support Pollywog’s perspective that brand names should have instant meaning and connect with...
by Devon Thomas Treadwell | Dec 4, 2008 | Branding, Naming
BEST 1. Air Apple has provided a terrific lesson in how to own an idea with a brand name by building the world’s thinnest, lightest laptop and naming it the “Macbook Air.” While other manufacturers may eventually engineer products with an even more...
by Devon Thomas Treadwell | Nov 12, 2008 | Branding, Naming
If you like inside baseball stories about branding (and what brand geek doesn’t?), check out CIO’s slideshow: How 10 Famous Technology Products Got Their Names Brands include iPod, Blackberry, Firefox, Twitter and the Macintosh “big cat” naming...
by Devon Thomas Treadwell | Aug 2, 2008 | Naming
1. The Electric Fetus – This Minneapolis record store has been around for almost 40 years, which makes the boldness of the name all the more impressive. As is common for provocative brand names, the Electric Fetus name has been roundly criticized. National...
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