by Devon Thomas Treadwell | Feb 11, 2011 | Branding, Naming
What makes some movie titles work and others fall flat? Read this interesting interview with movie marketing specialist, Matthew Cohen, and you’ll discover a lot of common ground with traits that make brand names powerful. Emotional trigger: Cohen cites Black...
by Devon Thomas Treadwell | Jan 6, 2011 | Brand Identity, Branding
Seattle-based Starbucks unveiled a new logo yesterday to divided reviews in the branding community. The new logo eliminates the name completely, relying only on the iconic mermaid image to identify the brand. Some branding experts consider this move a savvy adaptation...
by Devon Thomas Treadwell | Aug 12, 2009 | Naming
When can a powerful name work against you? When you don’t deliver on its promise. Take this example: Back in April, Britain’s official weather forecasting service predicted beautiful weather for the upcoming summer season. But instead of using typical...
by Devon Thomas Treadwell | Jun 1, 2009 | Branding, Naming
Looks like I was giving Microsoft too much credit when I wondered if “Bing” was a shortened form of “bada-bing” and might refer to the ease of finding what you want with its new search engine. Cnet reports that in addition to branding the...
by Devon Thomas Treadwell | May 26, 2009 | Branding, Naming
Rumor has it that Microsoft’s new search engine–previously known as Live Search, then temporarily renamed to Kumo–will now be launched as “Bing.” Admittedly, we have been tough on Microsoft for its lackluster naming. But when a company...
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