by Devon Thomas Treadwell | Sep 29, 2017 | Naming
The brandscape of financial advisories is crowded with self-named practices — advisors who started business under their own name. But as financial advisors become more savvy about branding and marketing — and major franchisers like Ameriprise relax their co-branding...
by Devon Thomas Treadwell | Aug 28, 2017 | Branding Debacles, Naming, Trademarks
Oh, the pains of legitimacy! Marijuana producers’ decades-long flaunting of the law has come back to haunt them now that their product is legal in some states. The industry’s under-the-table branding has historically borrowed liberally from pop culture,...
by Devon Thomas Treadwell | May 22, 2017 | Humor, Naming
Metaphors are powerful. As James Geary explained in his Ted Talk, “Metaphorically Speaking,” we get a more vivid understanding of something because of all the analogies triggered by its metaphor. In branding, metaphors create expectations by linking the...
by Devon Thomas Treadwell | May 8, 2017 | Branding, Humor
No parent is perfect, but sometimes you can do better. Other times you can’t, and that’s why there’s Kraft Mac and Cheese. Honesty is powerful. Instead of delivering yet another tired promise of convenience and time-savings, some brand manager at...
by Devon Thomas Treadwell | Apr 17, 2017 | Branding Debacles, Naming
“Orgasm.” “Asphyxia.” “Underage Red.” “BleachBlack Dick Weed.” Beauty products are experiencing the “Miley Cyrus effect”—the need to get edgier every year in order to be noticed. Some of these names clearly...
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