Trademark’s a Drag for Pot Producers

Oh, the pains of legitimacy!

Marijuana producers’ decades-long flaunting of the law has come back to haunt them now that their product is legal in some states. The industry’s under-the-table branding has historically borrowed liberally from pop culture, including copying trademarked names such as Gorilla Glue, Girl Scout Cookies, Sour Patch Kids and Skywalker OG.

Now the same structured market that will make them bazillionaires is insisting they obey the rules.

Marijuana Brand’s Success Leads to Sticky Trademark Lawsuit