by Devon Thomas Treadwell | May 5, 2009 | Branding, Branding Debacles, Naming
Communication is a two-way street. What’s sent isn’t always what’s received. So when you find out that what you’re sending is being horribly misinterpreted–to the point of angering people and potentially damaging your...
by Devon Thomas Treadwell | Dec 4, 2008 | Branding, Naming
BEST 1. Air Apple has provided a terrific lesson in how to own an idea with a brand name by building the world’s thinnest, lightest laptop and naming it the “Macbook Air.” While other manufacturers may eventually engineer products with an even more...
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