by Devon Thomas Treadwell | May 11, 2012 | Brand Identity, Branding, Naming
The first time I saw a 3D printer in action, I was amazed. It takes a CAD drawing and turns it into a physical object made of plastic. Even intricate designs with moving parts–a bicycle chain or adjustable wrench, for example–can be transformed from a...
by Devon Thomas Treadwell | Jun 1, 2009 | Branding, Naming
Looks like I was giving Microsoft too much credit when I wondered if “Bing” was a shortened form of “bada-bing” and might refer to the ease of finding what you want with its new search engine. Cnet reports that in addition to branding the...
by Devon Thomas Treadwell | May 26, 2009 | Branding, Naming
Rumor has it that Microsoft’s new search engine–previously known as Live Search, then temporarily renamed to Kumo–will now be launched as “Bing.” Admittedly, we have been tough on Microsoft for its lackluster naming. But when a company...
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