DISCIPLINE IS THE KEY TO WEALTH

DISCIPLINE IS THE KEY TO WEALTH

Regimen Discipline is the key to wealth. BACKGROUND An Ameriprise financial advisory in Atlanta, which had originally been named after its founder, wanted to rebrand to a name that would better communicate how it works with clients. Its approach: set reasonable goals...
FINANCIAL PLANNING AROUND WHAT YOU LOVE MOST.

FINANCIAL PLANNING AROUND WHAT YOU LOVE MOST.

Heartfire The best financial plans are intensely personal. BACKGROUND An Ameriprise financial advisory practice in Dunedin, Florida, called on Pollywog to help them rename their practice. As is typical in the financial services industry, their practice had been named...
HIGHLY STRATEGIC RETIREMENT PLANNING

HIGHLY STRATEGIC RETIREMENT PLANNING

Endgame Success is seeing the end from the beginning. BACKGROUND Two partners in an Ameriprise financial services firm tapped Pollywog for a new brand name that focused on their core offering: retirement planning. They delivered these services by working holistically...