by Devon Thomas Treadwell | Mar 17, 2009 | Branding, Naming
The New York Times today reports that the Sci Fi Channel has changed its name–or more accurately, its spelling. The successful cable network will now be known as Syfy, pronounced exactly the same as its previous incarnation. Why the shapeshift? True, there are...
by Devon Thomas Treadwell | Feb 18, 2009 | Intellectual Property Law, Trademarks
Was it an off-hand remark in a phone call? A mumbled “might be a good idea” in a meeting? A smiley face emoticon in an email? Just how does one mistakenly presume that Jimi Hendrix’s estate gave their blessing for his name and likeness to be used on...
by Devon Thomas Treadwell | Feb 3, 2009 | Humor, Naming
When I heard recently on the news that President Obama was going to propose a nationalized bank to buy up toxic assets, my first thought was, “I want to name it!” So let’s have some fun. What would you name a financial institution that’s flat...
by Devon Thomas Treadwell | Jan 28, 2009 | Intellectual Property Law, Trademarks
This happened a while ago, but it’s worth revisiting for the sheer pleasure of witnessing a rare act of whimsy from a corporate legal department. First, compare and contrast these brands: Second Life is the famous 3D virtual land wherein millions of...
by Devon Thomas Treadwell | Dec 17, 2008 | Branding, Naming
Brand Strategy Insider features an interview with Dr. Carol Moog, a psychologist and consultant to the advertising industry on the psychology of messaging. Her findings support Pollywog’s perspective that brand names should have instant meaning and connect with...
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