by Devon Thomas Treadwell | May 24, 2011 | Branding, Naming, Nonprofit, Pollywog News
Animal welfare advocates agree: The best way to reduce the heartbreaking volume of animals euthanized by overcrowded shelters is to prevent unwanted litters. But when times are tough, a lot of pet owners can’t afford to neuter their animals, which ultimately...
by Devon Thomas Treadwell | Apr 5, 2011 | Naming, Pollywog News
From the It’s Nice To Be Noticed Department comes this—a thoughtful (and completely unsolicited!) response from someone who really understands what the Sprockets brand can do for the community: Mired in a series of budget cuts, union issues, declining enrollment...
by Devon Thomas Treadwell | Feb 11, 2011 | Branding, Naming
What makes some movie titles work and others fall flat? Read this interesting interview with movie marketing specialist, Matthew Cohen, and you’ll discover a lot of common ground with traits that make brand names powerful. Emotional trigger: Cohen cites Black...
by Devon Thomas Treadwell | Jan 14, 2011 | Branding, Naming, Pollywog News
Pollywog founders John Stucker and Devon Thomas Treadwell appeared this week on Business Radio AM1570’s Peter McClellan Show. Among the topics covered: What makes a brand name powerful? And why does today’s competitive market require a new approach to...
by Devon Thomas Treadwell | Nov 5, 2009 | Naming, Pollywog News
Pollywog recently worked with American Resource & Energy to position and name its flagship product for the small wind industry: Ground Control™ self-raising towers. Ground Control towers are the only nonhydraulic wind tower that can be raised and lowered by just...
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