by Devon Thomas Treadwell | Jul 19, 2009 | Branding, Positioning
Dear General Motors: I read in The Wall Street Journal that you want to attract a younger audience to your Buick brand. As an American taxpayer, I own 62% of your corporation, so it pains me to say that this strategy is doomed. The Buick brand is imprinted as a car...
by Devon Thomas Treadwell | Mar 15, 2008 | Branding, Naming
The Ford Fiesta is making a return to the American market. Company officials announced that a new version of the Fiesta, which has been selling well in Europe, Asia and Latin America for the past 30 years, will be launched globally within the next two years. And in a...
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