Grooves You’ll like how we roll. BACKGROUND A Minnesota entrepreneur engaged Pollywog to create a name for a new concept in buying tires: online purchase with in-store or mobile installation. BRAND STORY Buying tires ought to be a smooth experience. This company...
Regimen Discipline is the key to wealth. BACKGROUND An Ameriprise financial advisory in Atlanta, which had originally been named after its founder, wanted to rebrand to a name that would better communicate how it works with clients. Its approach: set reasonable goals...
Goldzilla It’s big. It’s hairy. And it’s very, very friendly. BACKGROUND To our clients, the event was simply their annual picnic/fundraiser. But it was much more than that. BRAND STORY When they described hundreds of smiling, slobbering dogs...
Heartfire The best financial plans are intensely personal. BACKGROUND An Ameriprise financial advisory practice in Dunedin, Florida, called on Pollywog to help them rename their practice. As is typical in the financial services industry, their practice had been named...
Sprockets Find out what moves you. BACKGROUND How do you increase high school graduation rates by more than 90%? Get kids to keep learning, even when they’re not in school. And how do you do that? By offering them such a wide range of learning opportunities, they can...
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