by Devon Thomas Treadwell | Jan 6, 2011 | Brand Identity, Branding
Seattle-based Starbucks unveiled a new logo yesterday to divided reviews in the branding community. The new logo eliminates the name completely, relying only on the iconic mermaid image to identify the brand. Some branding experts consider this move a savvy adaptation...
by Devon Thomas Treadwell | Nov 23, 2009 | Brand Identity, Branding, Positioning, Rebranding
The branding world is abuzz today with reactions to AOL’s advanced look at a rebranding campaign, the cornerstone of which is a revamped logo. AOL said in a press release: AOL today previewed its new brand identity for its future as an independent company...
by Devon Thomas Treadwell | Nov 17, 2009 | Brand Identity
If you’re a fan of the AMC series “Madmen,” as I am–and especially if you enjoy wallowing in the retro branding, advertising and design details, as I do–you’ll want to check out Madmen Props, an analysis of the show’s...
by Devon Thomas Treadwell | Mar 22, 2009 | Brand Identity, Branding, Naming
The Brand New blog (well worth adding to your blogreader, BTW) offers a critique on the rebranding of Canadian retailer, Hudson’s Bay Company. I don’t know this brand’s history, but its previous identity appears to have been an attempt to...
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