by Devon Thomas Treadwell | Oct 1, 2018 | Naming
The cannabis industry has had to clean up its intellectual property act now that it’s a legitimate product in some states. No, you can’t call a strain of marijuana “Gorilla Glue” or “Girl Scout Cookies” or “Skywalker...
by Devon Thomas Treadwell | Aug 28, 2018 | Pollywog News
Clutch, a global directory of business-to-business services, has named Pollywog one of the top 10 naming agencies in the U.S. Clutch provides a platform for third-party reviews from clients, all of whom speak directly to Clutch and share their experiences. As a...
by Devon Thomas Treadwell | May 15, 2018 | Naming, Rebranding, Small Business
Thinking up business name ideas takes time and effort, especially when you need to find a name that’s available to trademark and has meaning related to your brand story. But we’ve discovered some brainstorming tools that make it easier. Here are five of...
by Devon Thomas Treadwell | Apr 16, 2018 | Naming
I admit it. It was the name of this product that got my attention and compelled me to open the freezer case to read the package. It wasn’t just the promise of an easy, delicious meal, though. It was the utter approachability of the name. This kind of name...
by Devon Thomas Treadwell | Mar 27, 2018 | Naming
Naming is hard—and if you don’t know how to evaluate a name, it can also be extremely subjective. That’s how global sports marketers can end up with product names like Arakys, Rarig, Alligare and Repko. (See “Why Your North Face Jacket is Called a...
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