by Devon | Sep 30, 2013 | Naming
Nothing scares marketing people more than negative connotations in a brand name under consideration. They imagine the worst: Customers recoiling from the brand. The brand launch fizzling. Ridicule from coworkers. Reprisals from management. But in reality, rarely do...
by Devon | Sep 10, 2009 | Naming
I heard some discussion on a radio show yesterday about the heroes who fight wildfires. Very interesting stuff, and what these “wildland firefighters” do is truly amazing. But I was pleasantly surprised to hear some of the fantastic names that are used for...
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