BACKGROUND
An entrepreneur had acquired the industrial safety division—which includes machine guarding, electrical safeguards and fall protection—from a larger corporation. He needed a new name not only to indicate that these products and services were now offered through an independent company, but also to reinforce its focus on workplace safety.

BRAND STORY
In any potentially hazardous workplace, there’s a lot on the line. You need strong safeguards to protect your people and assets. We not only recommend the most effective engineered safety solutions, we also implement them, so you can rest easier knowing your workplace is fully fortified against risk.

NAME
“Stronghold” alludes to a structure or place that’s fortified to withstand an assault. This confidence-inspiring name connects well to the reliability and durability of the offerings available through this newly formed company.