BACKGROUND
Recognizing that many students aren’t learning what will be needed most in the coming decades, an entrepreneur in the Washington, DC area launched a business geared at enhanced education in science, technology, engineering and mathematics (STEM). The interdisciplinary program combines expert instruction, hands-on learning and real-world tools, resulting in an education that’s more interactive, engaging, and effective. Offered after school, in the evenings and during summer vacation, these enhanced learning experiences help children in grades K-12 to become tomorrow’s leaders, entrepreneurs, and innovators.

BRAND STORY
Enhanced learning provides a foundation and structure for future success. Our program includes the opportunity for students to build a project from start to finish. Through their experience, they’ll learn to be creative problem solvers with the ability to think critically, communicate effectively and work efficiently.

NAME
“Mindframe” alludes not only to the constructive aspects of a STEM education, but also to the supportive environment that fosters the state of mind necessary for children to learn.

HOW THE CLIENT CONTINUED THE STORY
Brand Identity