BACKGROUND
An entrepreneur in Park City, Utah, tapped Pollywog for help naming her startup personal assistant business. Her vision:  to relieve clients of their daily tasks so they have the freedom to spend time with family and friends, and enjoy the outdoors.

BRAND STORY
What is it that’s taking up too much of your time? Running errands, taking care of your property, organizing your home or business? Whatever it is, we can help. All you have to do is call.

NAME
With its strong connections to the Alps, “Yodel” was the perfect name for a highly responsive service in the ski resort town of Park City, suggesting that help is just a call away. Short and distinctive, “yodel” is a well-known but uncommon word, which is ideal for a brand name.

HOW THE CLIENT CONTINUED THE STORY
The client made use of the creative tagline that we included with her naming project: “If you need anything, just yodel,” and secured justyodel.com as her domain name.